It’s common for business owners to view technology costs as an annoying utility bill rather than money that could be the first step in a strategy to rapidly grow their business. There is a massive difference between spending money to tread water and spending money to swim faster, however. To determine if your current IT budget is a drain or a driver, there are some questions you will need to ask. Here are some:
When you look at your IT reports, what do you see? If you are only seeing 99.9 percent uptime or 50 tickets resolved, you are looking at maintenance metrics. While those are important, they do not prove an investment.
True ROI is found in business outcomes. Instead of technical jargon, look for how technology impacted your bottom line. Did a new implementation reduce the time it takes to onboard a client? Did it lower your cost-per-acquisition? If your IT isn't being measured by how it makes the business faster or more profitable, it is just implemented to patch a system that isn’t working for that end.
It is a red flag when employees start using unapproved software or personal apps to get their work done. This is often labeled as a security risk—which it most definitely is—but it is also a sign that your current tools are failing your team.
Rather than just locking down the network, ask why your team is seeking outside tools. If your staff is bypassing company software, your current solution isn't meeting their needs. Turning these moments into a conversation about better tools can transform a frustrated workforce into a highly effective one.
Check your allocation of funds. Many businesses fall into the trap of spending nearly 100 percent of their IT budget on keeping the lights on. Things like renewing old licenses, patching aging servers, and fixing broken hardware are ways organizations eat through their budget.
To see real growth, however, you need to break the cycle of 100 percent operational spending. Aim for a 70/30 split:
If you are spending everything just to stay where you are, you aren't investing; you are just paying a tax on your own equipment.
A reactive IT strategy is a defensive one. If your technology support only shows up when something breaks, you are doing IT maintenance wrong. Since you are losing money every minute of that downtime, you should try to be proactive.
A proactive IT partner does not wait for a work order. They should be coming to you with ideas on how to streamline your workflow or secure your data before a breach happens. Your technology should be a strategic partner that identifies opportunities for the business to scale, not just a repair service that responds to disasters.
At Texas Professional IT Services LLC, we specialize in helping businesses pivot from reactive spending to strategic growth. We help you move past the cost mindset and focus on the competitive advantages that the right technology can provide.
Are you ready to see what your technology can really do for you? Let’s talk. Give us a call today at (832) 514-6260.
About the author
Texas Professional IT Services LLC has been serving the Baytown area since 1995, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.
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